Our Theory

Our brand was founded on the idea that it is possible to create a cleaner world and a healthier life, by reimagining the entire consumer cycle and replacing it with a clear, junk-free option.

Planet-aware makers of personal care 

Why Change Is Essential

Why Change Is Essential

We need to rethink how we consume beauty products

US has banned 11 ingredients

compared to the EU which has banned over 1,300


100+ unregulated chemicals

Before breakfast, the average American consumes 100+ unregulated chemicals via their daily care routine.

We need to rethink how we consume beauty products

120B New Products in Plastic

New products are produced every year and virtually ALL are in PLASTIC.


The beauty industry contributes 100 billion pieces of plastic every year!

The average American who recycles, still contributes roughly 50+ plastic packages to landfills every year based on their personal care routine alone.

US has banned 11 ingredients

Compared to the EU which has banned over 1,300

120B New Products in Plastic

New products are produced every year and virtually ALL are in PLASTIC.

100+ unregulated chemicals

Before breakfast, the average American consumes 100+ unregulated chemicals via their daily care routine.

The beauty industry contributes 100 billion pieces of plastic every year!

The average American who recycles, still contributes roughly 50+ plastic packages to landfills every year based on their personal care routine alone.

Clean without compromise

Nourish your Microbiome

Renewable Ingredients

Vegan + Cruelty Free

Organic

Ethical Sourcing

100% Clean Ingredients


Fruit Enzyme

Enhancing cellular turnover and strengthen skin cohesion for an even and smooth appearance.

Vitamin B3

Sustainably harvested from fresh water sources these skin superfoods provide all 8 amino acids and aboost of B vitamins for healthy, happy skin.

Squalane

Anti-inflammatory properties, greatly reducing redness, imperfections, andincreasing skin vitality and moisture.


100%-owned formulas developed with top chemists meant to protect and nourish your skin's microbiome using bioactive and renewable ingredients.

100% Clean Ingredients

100%-owned formulas developed with top chemists meant to protect and nourish your skin's microbiome using bioactive and renewable ingredients.

Fruit Enzyme

Enhancing cellular turnover and strengthen skin cohesion for an even and smooth appearance.

Vitamin B3

Sustainably harvested from fresh water sources these skin superfoods provide all 8 amino acids and a boost of B vitamins for healthy, happy skin.

Squalane

Anti-inflammatory properties, greatly reducing redness, imperfections, and increasing skin vitality and moisture.

Help us eliminate plastic in the skincare industry

For each new subscriber, Junk Theory will remove 1 pound of plastic from the ocean

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Our mission is to inspire movement that embraces junk-free living.


Protect the planet

Our formulas are non-toxic for people + the planet.

Custom-developed

100% of our formulas are developed +crafted in Southern California.

Truthfulness

Transparency that will set new standards for the category.


In harmony with nature, by removing the guilt and guesswork from personal care routines. We make it easy and affordable to be a conscious consumer.